Last Updated on October 29, 2020 by Henry John
Over the past few years, we have seen SaaS companies like Airbnb, Netflix, and Zoom rise to prominence. And with more advancement in artificial intelligence and cloud (edge) computing, it’s expected that more SaaS companies will rise in the coming years.
The global Software as a Service (SaaS) market size is projected to reach USD 307.3 billion by 2026, from USD 158.2 billion in 2020, at a CAGR of 11.7% during 2020-2026 according to a research report by Valuates Reports.
SaaS stocks are really attractive, especially because their cost of revenue is usually low and they can easily scale up drastically, thanks to ‘the Cloud’. And this why it was so easy for Zoom to fly through the roof as it saw increasing demand as a result of the pandemic.
If Zoom, a relatively small company, wasn’t a SaaS company, perhaps, it wouldn’t have been difficult for it to scale up so fast and meet increasing demand.
Also check out: Cheap Growth stocks to buy now.
With SaaS stocks, there is always a huge growth potential that can take place within a short period of time. It will be no surprise to see a small-cap SaaS company becoming a large-cap company under one year of wild growth.
If you are looking for small-cap SaaS stocks with a market cap under $50 billion, here are cheap SaaS stocks to consider:
1. Slack Technologies
Slack Technologies Inc. operates Slack, a business technology software platform in the United States and Internationally. Its platform brings together people, applications, and data, as well as sells it offering under a software-as-a-service model.
Slack has been operating for years now before it went public and at the time of its S-1 filing for IPO, it already has over 10 million daily active users.
Its technology is specifically tailored for team communication and collaboration and has more than 750,000 organization in more than 150 countries using it.
Okta, Inc. provides identity management platforms for enterprises, small and medium-sized businesses, universities, non-profits, and government agencies in the United States and internationally.
The company offers Okta Identity Cloud, a platform that offers a suite of products to manage and secure identities, such as Universal Directory, a cloud-based system of record to store and secure user, application, and device profiles for an organization; and Single Sign-On that enables users to access their applications in the cloud or on-premise from various devices with a single entry of their user credentials.
It also provides Adaptive Multi-Factor Authentication, a product that provides an additional layer of security for cloud, mobile, and Web applications, as well as for data; Lifecycle Management, which enables IT organizations or developers to manage a user’s identity throughout its lifecycle; API Access Management that enables organizations to secure APIs; Advanced Server Access to secure cloud infrastructure; and Access Gateway that enables organizations to extend the Okta Identity Cloud from the cloud to their existing on-premise applications.
In addition, the company offers customer support and training, and professional services.
Okta, Inc. sells its products directly to customers through sales force, as well as through channel partners. The company was formerly known as Saasure, Inc. Okta, Inc. was founded in 2009 and is headquartered in San Francisco, California.
HubSpot, Inc. provides a cloud-based marketing, sales, and customer service software platform for businesses in the Americas, Europe, and the Asia Pacific.
The company’s software platform includes integrated applications, such as customer relationship management, search engine optimization, blogging, Website content management, messaging, chatbots, social media, marketing automation, email, predictive lead scoring, sales productivity, ticketing and helpdesk tools, customer NPS surveys, analytics, and reporting.
It also offers professional, as well as phone and/or email and chat based support services. It serves mid-market business-to-business companies.
HubSpot, Inc. was founded in 2005 and is headquartered in Cambridge, Massachusetts.
Zuora, Inc. provides cloud-based software on a subscription basis that enables companies in various industries to launch, manage, and transform into a subscription business.
The company offers Zuora Central platform that acts as an intelligent subscription management hub that allows customers to orient order-to-revenue operations.
Its products include Zuora Billing for subscription billing; Zuora RevPro, a revenue recognition automation solution; Zuora CPQ for configuring deals, pricing, and quoting in a subscription business; and Zuora Collect designed to handle the complicated function of collections associated with subscription-based businesses.
The company also provides Zuora Marketplace that offers industry-specific tools and third-party applications for its customers.
Zuora, Inc. sells its products through its direct sales force, global systems integrators, management consulting firms, resellers, technology and ecosystem partners.
The company was incorporated in 2006 and is headquartered in Redwood City, California.
Elastic N.V., a search company, delivers technology that enables users to search through structured and unstructured data for a range of consumer and enterprise applications.
It primarily offers Elastic Stack, a set of software products that ingest and store data from various sources and formats, as well as perform search, analysis, and visualization.
The company’s Elastic Stack product comprises Elasticsearch, a distributed, real-time search and analytics engine, and data store for various types of data, including textual, numerical, geospatial, structured, and unstructured; Kibana, a user interface, management, and configuration interface for the Elastic Stack; Beats, a single-purpose data shippers for sending data from edge machines to Elasticsearch or Logstash; and Logstash, a data processing pipeline for ingesting data into Elasticsearch or other storage systems.
It also provides software solutions on the Elastic Stack that address cases, including app search, site search, workplace search, logging, metrics, application performance management, business analytics, and security analytics.
Its products are used by individual developers and organizations of a range of industries. The company was founded in 2012 and is headquartered in Mountain View, California.
6. Paycom Software
Paycom Software, Inc. provides cloud-based human capital management (HCM) software service for small to mid-sized companies in the United States.
It provides functionality and data analytics that businesses need to manage the employment life cycle from recruitment to retirement.
The company’s HCM solution offers a suite of applications in the areas of talent acquisition, including applicant tracking, candidate tracker, background checks, on-boarding, e-verify, and tax credit services; and time and labor management, such as time and attendance, scheduling/schedule exchange, time-off requests, labor allocation, labor management reports/push reporting, and geofencing/geotracking.
Its HCM solution also provides payroll applications comprising payroll and tax management, Paycom pay, expense management, mileage tracker/fixed and variable rates, garnishment management, and GL concierge applications; and talent management applications that include employee self-service, compensation budgeting, performance management, and Paycom learning and course content, as well as my analytics, which offer employment predictor reporting.
In addition, the company’s HCM solution offers HR management applications comprising manager on-the-go that gives supervisors and managers the ability to perform a variety of tasks, such as approving time-off requests and expense reimbursements; direct data exchange; ask here, a tool for direct line of communication to ask work-related questions; document and checklist; government and compliance; benefits administration/benefits to carrier; COBRA administration; personnel action forms; surveys; and affordable care act applications.
Paycom Software, Inc. was founded in 1998 and is headquartered in Oklahoma City, Oklahoma.
Eventbrite, Inc. operates a ticketing and experience technology platform in the United States and internationally.
Its platform integrates components needed to plan, promote, and produce live events that allow creators to reduce friction and costs, increase reach, and drive ticket sales.
The company was formerly known as Mollyguard Corporation and changed its name to Eventbrite, Inc. in 2009. Eventbrite, Inc. was incorporated in 2008 and is headquartered in San Francisco, California.
Alteryx, Inc. provides end-to-end analytics platform for data analysts and scientists worldwide.
Its software platform includes Alteryx Designer, a data profiling, preparation, blending, and analytics product used to create visual workflows or analytic processes; Alteryx Server, a server-based product for scheduling, sharing, and running analytic processes and applications in a Web-based environment; Alteryx Connect, a collaborative data exploration platform for discovering information assets and sharing recommendations across the enterprise; and Alteryx Promote, an analytics model management product for data scientists and analytics teams to build, manage, monitor, and deploy predictive models into real-time production applications.
The company also offers Alteryx Analytics Gallery, a cloud-based collaboration offering that allows users to share workflows in a centralized repository; and Alteryx Community, which allow users to gain valuable insights in its platform.
In addition, it provides technical support, instruction, and customer services.
The company was formerly known as Alteryx, LLC and changed its name to Alteryx, Inc. in March 2011. Alteryx, Inc. was founded in 1997 and is headquartered in Irvine, California.
9. The Trade Desk
The Trade Desk, Inc. operates as a technology company in the United States and internationally.
The company operates a self-service cloud-based platform that allows buyers to create, manage, and optimize data-driven digital advertising campaigns in various advertising formats, including display, video, audio, native and social, and on various devices, such as computers, mobile devices, and connected TV.
It also provides data and other value-added services, as well as platform features. The company serves advertising agencies and other service providers for advertisers.
The Trade Desk, Inc. was founded in 2009 and is headquartered in Ventura, California.
AppFolio, Inc. provides industry-specific cloud-based business software solutions, services, and data analytics for the real estate and legal markets.
The company offers AppFolio Property Manager, a cloud-based software solution for the real estate market that provides property managers of various sizes and tools and services designed to streamline their property management businesses; and AppFolio Investment Management, a cloud-based software solution for real estate investment managers of various sizes tools and services designed to streamline their real estate investment management businesses.
It also provides MyCase, a legal practice and case management solution that provides managing calendars, contacts and documents, time tracking, billing and collections, and communicating with clients and sharing sensitive and privileged materials.
In addition, the company offers Value+ services, such as Website design, electronic payment, tenant screening, insurance, contact center, premium leads, tenant debt collections, and utility management services.
AppFolio, Inc. was founded in 2006 and is headquartered in Santa Barbara, California.